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two girls standing on the beach next to each other with sweatshirts on

For the Lakeshore Beach Lover.

Beach Day™  offers an elevated everyday beach wear and accessories for the shoreline dwellers. Visit our first ever flagship, Beach Day.™ Located in the heart of downtown Saugatuck, we'll bring you our signature carefree design and carefully curated gifts inspired by the beach lifestyle.


Our collections are designed to give you the carefree confidence to live life under the sun.

Girl standing on the beach with a skirt and sweatshirt on
two girls standing on beach next to each other with sweatshirts on
girl sitting on beach with back to camera wearing a hat and sweatshirt

Inspired by the essence of lakeshore living.

Nestled in picturesque Saugatuck, Michigan, Beach Day™ prides itself on being a single entity among many boutiques along the lakeshore, drawing inspiration and flavor from beach day memories to craft a unique aesthetic.


Beach Day™ was established by Crista Winteringham in 2022, born out of a shared passion for the coastline and a desire to design timeless collections that awaken nostalgic memories. Growing up on the sandy shores of Lake Michigan, beach days were the highlight of every summer and the sand dunes served as a backyard playground. These memories of warm sunshine and carefree days fueled winter escapades in the cold. After moving to the East Coast post-college, Crista found herself yearning for those beach days more than ever. Weekends became a getaway where she would pack a suitcase on countless Fridays, ready to explore the local beach towns wearing versatile clothing that could take you from sunrise to sunset.

Life is better at the beach in Beach Day style.
Get inspired for that perfect beach day experience.

Beach Fench
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